| Below
are EDA Consortium events on video, PowerPoint and/or audio.
2007
Events
Dec. - Marketing to EDA Engineers in Turbulent Times - EDN Worldwide Event
Nov. - 2007 Annual Dinner and Phil Kaufman Award Presentation
Oct. - U.S. Export Regulations. Are you in Export Compliance?
Sept. - The Future of Media and What
it Means to EDA Companies - CMP Q&A Event
June
- Productivity Impact Luncheon: Changing the Dialogue Between Engineers and Management
June
- EDA Consortium Executive Reception at DAC Co-sponsored by EDN Worldwide and
the TSMC Design Ecosystem
June - 2007 EDA Marketing
Forum: Editorial Coverage: The Times They Are A-changing
May
- Spring Meeting: The Future of Business Models for IP - Where Are We Headed?
May - East Coast Meeting: What Customers Want
for Hardware-Software Co-Design Tools
Feb.
- EDA Consortium CEO Forecast and Industry Vision
Archived
Events (2006-1999)
Marketing to EDA Engineers in Turbulent Times - EDN Worldwide Event
Electronics has changed forever. The design process has changed, largely due to chip and system
complexity, necessitating changes in the optimal time and ways vendors market to design engineers.
EDN executives explain how EDN has adapted to this new world, and suggest how
EDA vendors can also reach their target market.
Speakers: |
Alan Robinson |
Group Publisher |
|
Maury Wright |
Editorial Director |
|
Ron Wilson |
Executive Editor |
|
Michael Santarini |
Senior Editor |
 View the presentation (pdf)
Listen to the audio (mp3)
Reception Sponsor |
Meeting Host |
|
|
2007
Annual Dinner and Phil Kaufman Award Presentation
November 2007 - The EDA Consortium and the IEEE
Council on EDA proudly present the 14th annual Phil Kaufman Award to Dr.
Robert K. Brayton for his distinguished contributions
to EDA.
The Phil Kaufman
Award presentations listed below are available here.
Welcome and opening remarks: |
 |
Aart de Geus |
Chairman
of the EDA Consortium and Chairman & CEO of Synopsys |
|
Al Dunlop |
President
of the IEEE Council on EDA. |
Phil Kaufman Award presentation: |
|
Alberto
Sangiovanni-Vincentelli |
Professor at the
University of California, Berkeley and 2001 Phil Kaufman Award recipient. |
Phil Kaufman Award Acceptance: |
|
Robert K. Brayton |
Cadence Distinguished
Professor of EECS at the University of California, Berkeley. |
Reception
Host: Onsite
Registration:
 
U.S. Export Regulations. Are you in Export Compliance?
US export regulations apply regardless of how US technology is transferred
to a foreign person or company. This seminar provides an overview of the regulations;
gives a basic understanding of how the regulations apply to technology companies;
and shows where to find the resources
to build a compliance program.
Speaker: Larry Disenhof, Group Director
of Export Compliance, Cadence Design Systems, and Chairman of the EDA Consortium
Export Committee.
View the presentation (pdf)
Speaker: Bernie Kritzer, Director of the
Office of National Security and Technology Transfer Controls, Bureau of Industry
and Security, US Department of Commerce.
View
the presentation (pdf)
Download the audio for both presentations (mp3)
Co-sponsors
The
Future of Media and What it Means to EDA Companies - CMP Q&A Event
Media
is quickly changing how we do business. Come hear from one of the largest media
companies what they are doing to address these changes, and what current advice
they have for the EDA community.
Speaker:
Paul Miller, President of CMP's Electronics Group
View
the
presentation (pdf)
Download the audio (mp3)
 Reception
Sponsor
Meeting
Host
 
Productivity
Impact Luncheon: Changing the Dialogue Between Engineers and ManagementJune
2007- Engineers and engineering management
can work together to foster improvement by having frank, substantive conversations
about factors affecting engineering productivity. Long term productivity gains
happen when organizations make a conscious effort to retool their engineers and
reward process improvements. The event examined the factors affecting engineering
productivity while presenting a
video parody, MIT
research, practical examples, and information about a new FSA
benchmarking study.
Presentations:
(A
video of the entire Productivity Impact Luncheon will be available soon.)
Related
Links
"Let's
change dialogue between EEs, managers. 'Smart' approach taps productivity, innovation"
by Kathryn Karen, EETimes, June 4, 2007.
"Engineers,
management must break the work-harder cycle: panel" by Brian Fuller,
EETimes, June 5, 2007.
Co-Producers
Co-Contributors
    Back
to top EDA
Consortium Executive Reception at DAC Co-sponsored by EDN Worldwide and the TSMC
Design EcosystemJune 2007-
This popular kick-off reception was an industry-wide welcome to DAC. The
evening featured a head-to-head discussion between two industry panels - a customer
panel and a vendor panel. One panel consisted of executives from companies designing
advanced chips, and the other of technical executives from companies in the TSMC
design ecosystem - providers of EDA design tools, libraries and IP, and design
services.
Moderators:
· Ron Wilson,
executive editor EDN Magazine
· Ed Sperling, editor-in-chief Electronic
News
Customer Panel
· David
Crohn, director of engineering, Broadcom Corporation
· Prasad Subramaniam,
Ph.D., vice president, design technology, eSilicon
· Riko Radojcic,
leader of Design-for-Silicon initiatives, QualComm
· James Lin, vice
president of the Technology Infrastructure Group, National Semiconductor Corporation Solutions
Panel
· Mahesh Tirupattur, executive vice president, Analog
Bits
· Dipesh Patel, vice president, technology, physical IP, ARM
·
Kam Kittrell, general manager and vice president, Design Implementation Business
Unit, Magma Design Automation
· John Chilton, senior vice president,
marketing & strategic development, Synopsys
· Kuo Wu, deputy director
design services marketing, TSMC    
  
Contributing
sponsors:
Back
to top 2007
EDA Marketing Forum: Editorial Coverage: The Times They Are A-changingJune
2007- The EDA trade press is undergoing
radical changes. We've gone from "print only" to "print and Web"
and now to many instances of "Web only." New Web vehicles and tools
are creating new ways of pulling news content, new ways of pushing news content,
and thinner print publications. Digital news is now portable via pagers, cell
phones and PDAs. The role of the press release has changed with the use of SEO
(search engine optimization), podcasting, and RSS (Really Simple Syndication).
Moderator
·
Scott Sandler, President and CEO, Novas
Panel
·
Brian Fuller, Editor-in-Chief, EE Times
·
John Furrier, CEO & Founder, PodTech Network
·
David Heller, President & CEO, IBSystems
·
Michael Markowitz, Dir. WW Technical Media Relations STMicroelectronics
· Michael Santarini, Sr. Editor, Electronics
Design, Strategy News (EDN)
Sponsors:
  
Back
to top Spring
Meeting: The Future of Business Models for
IP - Where Are We Headed?May
2007- This panel explores the opportunities
and requirements for new business models to address an evolving market in terms
of pricing and royalty structures, product differentiation, managing customization,
software content, and challenges of scalability. Audio
MP3
Moderator: Sanjay
Srivastava, President/CEO, Denali Software
Panel Members:
· Lucio Lanza, Managing
Director, Lanza techVentures
· Brian
Gardner, VP IP Products, Denali Software
·
Ken Tallo, Director of Design Automation, Intel UMG
·
Brent Dichter, General Manager, Physical IP, ARM
·
Bill Martin, Gen. Manager, IP Division, Mentor Graphics
·
Michael Kaskowitz, Senior VP of Semi. IP, MOSAID
·
Jack Browne, VP Marketing, MIPS 
Sponsored by
& 
Back
to top East
Coast Meeting: What Customers Want for Hardware-Software Co-Design ToolsBrought
to you by the EDA Consortium Emerging Companies Committee
Hosted by Cadence Design Systems May
2007- Senior engineering managers, consultants,
and technical leaders presented their current methodologies and suggested ideas
for improvement of hardware-software co-design tools to help them address upcoming
challenges. Brief presentations were followed by discussion. See EETimes
article for good coverage of this event.
Welcome:
Steve Pollock, Chairman, Emerging Companies Committee
Moderator:
Rich McAndrew, President of Siliance, Inc.
Panel
Members:
·
Bob Supnik, VP of Engineering, SiCortex: Developing high performance/low
power multiprocessor chip set (View
Presentation)
·
Vlad Kheyfets, Principal Engineer, Teradyne: SystemC modeling architect
(View
Presentation)
·
Sreeni Rao, Senior Manager, Analog Devices: Specializes in chip level
and software integration for complex chips for hand-held devices and cell phones
(View
Presentation)
·
Ian Kersley, President of IPK Consulting: SystemC Expert (View
Presentation)
Panel Organizer: Steve
Pollock, Chairman, Emerging Companies Committee
Back
to top 2007
CEO Forecast and Industry VisionFebruary
22, 2007- View
the Video
This event was co-sponsored by Hewlett-Packard Company,
and OCP-IP International Partnership, and the Network Meeting Center.
 The
following presentations were made on February 22, 2007 and represent the views
of the speakers as of that date only. (View
All Presentations)
Welcome: Norm
Reini, Hewlett-Packard Company
Update:
Aart de Geus, EDA Consortium Chairman (View
Presentation)
Moderator: Jay
Vleeschhouwer, Merrill Lynch
CEO
Panel Members:
Aart de Geus, Synopsys, Inc.
Michael J. Fister, Cadence Design Systems (View
Presentation)
Alan Naumann, CoWare, Inc. (View
Presentation)
Walden C. Rhines, Mentor Graphics Corporation (View
Presentation)
Scott Sandler, Novas Software, Inc. (View
Presentation)
Back
to top Emerging
Companies Committee Panel: Doing Business in India
Nov.
2006 - This
panel discussed selling in India, offshoring
technology, where to set up operations and leveraging the financial and tax benefits.
Listen to Audio
(PM3).
Welcome:
Stephen Pollock, VP, marketing and sales,
JEDA Technologies, Inc. (Presentation)
Moderator:
Vic Kulkarni, President & CEO, Sequence Design.
(Presentation)
Panel
& Topics:
Selling
in India
·
Nitin Deo, VP of Marketing and Business Development,
Clear Shape Technologies
Offshoring technology
·
Raj Dhesikan, Director of Engineering, Sanmina-SCI
Where
to set up operations
· Aurangzeb
Khan, Corporate VP Marketing, Cadence Design Systems
Leveraging
the financial and tax benefits
·
Suresh Shanmugham, Senior Vice President, SVB Global, India
Panel
Organizer:
·
Stephen Pollock, VP, marketing and sales, JEDA Technologies, Inc.
Back
to top 2006
Annual Dinner & Kaufman Award Presentation
October
2006 - The
EDA Consortium proudly honors Robert Dutton, the father of TCAD, as the 2006 Phil
Kaufman Award recipient. 
If
you missed it, or just want to see it again, you can view
the video online. · Welcome
and opening remarks by Aart de Geus, chairman of the EDA Consortium, and chairman
& CEO of Synopsys. (Presentation)
· Award presentation by Walden C. Rhines, vice-chairman of the EDA Consortium,
and chairman & CEO of Mentor Graphics. (Presentation)
·
Award acceptance by Robert Dutton, Robert and Barbara Kleist professor of engineering
at Stanford University and director of the Integrated Circuits Laboratory.
(Presentation)
Reception
Host:Onsite
Registration:
Back
to top
4th Annual Hacks & Flacks Roundtable Discussion at DAC July
2006 - Emerging Companies: What does your
target audience read and how does it influence them? Read
the Transcript (pdf)
Sponsored by
the EDA Consortium Emerging Companies Committee, Cayenne Communication, DAC, and
Business Wire. Moderator: Erach Desai,
Principal, Desaisive Technology Research
Panel:
Bob Johnson, VP Sales, Gradient Design Automation
Milan Lazich, VP Corporate Marketing, Magma Design
Philippe Magarshack, Corporate VP for R&D, STMicro
Mike Fazeli, Manager, WW Electronic Design, Texas Instruments Spring
Meeting & Election: Government Changes Impacting EDA & IPMay
2006 - Listen
to Audio Recording
During this meeting, nine CEOs were elected to a two-year
term on the EDA Consortium Board of Directors. See Board
Announcement (pdf).
This
event was sponsored by Macrovision and hosted by the Network Meeting.
Welcome:
Buff Jones, Macrovision - Welcome
Update:
Walden C. Rhines, Chairman, EDA Consortium, and chairman and CEO, Mentor
Graphics Corp.- EDA
Consortium Update
Moderator: Mark
White, White & Lee, LLP
Panel:
Larry Disenhof, Cadence Design Systems, Inc.
New
Government Regulations That Impact EDA & IP
Katy Yeager, Horn Murdock Cole
Sarbanes
Oxley for Pre-Public Companies - Why You Should Care
Kent Graham, Ernst & Young
IRC
409A Option Pricing Rules That You Need to Know
John Macauley, Fox Technologies
Corporate
Controls That Strengthen Performance
Back
to top East
Coast Members Meeting: Impact of the Consumer Market on EDA and IPBrought
to you by the EDA Consortium Emerging Companies Committee
Hosted by Cadence Design Systems May
2006- The consumer industry can be characterized
as being very dynamic with huge volumes, but excruciating price trends and time
to market pressures. The panel will explore the potential impact on the EDA and
IP suppliers. (View All Presentations) 
Welcome:
Steve Pollock, Chairman, Emerging Companies Committee
Moderator:
Erach Desai, Principal, DESAIsive Technology Research
Panel
Members:
·
Hal Barbour, CEO, CAST (View
Presentation)
·
John Barr, Senior VP, Buckingham Capital Management (View
Presentation)
·
Peter Gillingham, VP & GM, Intellectual Property Division, MOSAID
(View
Presentation)
·
Ken Karnofsky, Marketing Director, Signal Processing and Communications,
The
Mathworks (View
Presentation)
·
Shiv Tasker, CEO, Bluespec Panel Organizer:
Steve Pollock, Chairman, Emerging Companies Committee
Back
to top
DATE
2006 Panel: Piracy - A Global Threat to EDA and IP March
2006 - It
is estimated that 36% of the world’s software is pirated. With the continuing
globalization of EDA software usage, IP design reuse, and technology advances
that enables a worldwide virtual design network, the potential for piracy of software
and IP increases. This panel will elicit and discuss the challenges facing the
EDA, IP and design community as it relates to piracy, and talk about what can
be done to address or mitigate the issues raised. Moderator:
· Rich Goldman, Synopsys
Panel
Members:
· Tim Holden, ARM
· Georg Herrnleben, Business Software
Alliance (BSA) (View
Presentation)
· Larry Disenhof,
Cadence (View
Presentation)
· Lynn Sweetwood,
MacroVision
Back
to top 2006
CEO Forecast and Industry VisionFebruary
2, 2006 - View
the Video
This event was co-sponsored by Hewlett-Packard Company,
Advanced Micro Devices, and OCP-IP International Partnership.
The following presentations were made on February 2, 2006 and represent
the views of the speakers as of that date only. (View
All Presentations)
Welcome: Ed
Gasiorowski, AMD
Update:
Walden Rhines, EDA Consortium Chairman (View
Presentation)
Moderator: Don
Clark, Wall Street Journal
CEO
Panel Members:
John Bourgoin, MIPS Technologies(View
Presentation)
Aart de Geus, Synopsys
Mike Fister,
Cadence (View
Presentation)
John Kibarian, PDF Solutions (View
Presentation)
Gary Meyers, Synplicity (View
Presentation)
Wally Rhines, Mentor Graphics (View
Presentation)
Back
to top EDA
Industry Export Control Update
Feb.
3 . 2006,
8:30 a.m. - 10:30 a.m.
See
Presentations (pdf) DIAL
IN LIVE
USA Toll Free Number: 877-601-4485
From International: +1-210-839-8502
Passcode:
29888 Emerging
Companies Committee Panel: Launching & Growing Your Business in Japan
Jan.
2006 -
See
Presentations (pdf) and listen to the Audio 
Moderator:
· Alan Naumann, president and CEO, CoWare
Panel:
· Jan Goodsell, president, CoWare K.K. (Presentation)
· Jim Girand, president, Technology Strategies
& Investments (Presentation)
· Makoto Abe, Japan business advisor, Japan
External Trade Organization (Presentation)
Panel
Organizer:
·
Stephen Pollock, VP, marketing and sales, JEDA Technologies, Inc.
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