2007 Past Events

2007 Events

Dec. - Marketing to EDA Engineers in Turbulent Times - EDN Worldwide Event
Nov. - 2007 Annual Dinner and Phil Kaufman Award Presentation
Oct. - U.S. Export Regulations. Are you in Export Compliance?
Sept. - The Future of Media and What it Means to EDA Companies - CMP Q&A Event
June - Productivity Impact Luncheon: Changing the Dialogue Between Engineers and Management
June - EDA Consortium Executive Reception at DAC Co-sponsored by EDN Worldwide and the TSMC Design Ecosystem
June - 2007 EDA Marketing Forum: Editorial Coverage: The Times They Are A-changing
May - Spring Meeting: The Future of Business Models for IP - Where Are We Headed?
May - East Coast Meeting: What Customers Want for Hardware-Software Co-Design Tools
Feb. - EDA Consortium CEO Forecast and Industry Vision


Archived Events (2006-1999)

Marketing to EDA Engineers in Turbulent Times - EDN Worldwide Event

Electronics has changed forever. The design process has changed, largely due to chip and system
complexity, necessitating changes in the optimal time and ways vendors market to design engineers. EDN executives explain how EDN has adapted to this new world, and suggest how EDA vendors can also reach their target market.

Speakers:

Alan Robinson

Group Publisher

 

Maury Wright

Editorial Director

 

Ron Wilson

Executive Editor

 

Michael Santarini

Senior Editor

Reception Sponsor
Meeting Host

 

2007 Annual Dinner and Phil Kaufman Award Presentation

 

November 2007 - The EDA Consortium and the IEEE Council on EDA proudly present the 14th annual Phil Kaufman Award to Dr. Robert K. Brayton for his distinguished contributions to EDA.

 


 

The Phil Kaufman Award presentations listed below are available here.

Welcome and opening remarks:

Aart de Geus

Chairman of the EDA Consortium and Chairman & CEO of Synopsys

Al Dunlop

President of the IEEE Council on EDA.

Phil Kaufman Award presentation:

Alberto
Sangiovanni-Vincentelli

Professor at the University of California, Berkeley and 2001 Phil Kaufman Award recipient.

Phil Kaufman Award Acceptance:

Robert K. Brayton

Cadence Distinguished Professor of EECS at the University of California, Berkeley.

 

Reception Host:Onsite Registration:

 

U.S. Export Regulations. Are you in Export Compliance?

US export regulations apply regardless of how US technology is transferred to a foreign person or company. This seminar provides an overview of the regulations; gives a basic understanding of how the regulations apply to technology companies; and shows where to find the resources to build a compliance program.

Speaker: Larry Disenhof, Group Director of Export Compliance, Cadence Design Systems, and Chairman of the EDA Consortium Export Committee.
View the presentation (pdf)
Speaker: Bernie Kritzer, Director of the Office of National Security and Technology Transfer Controls, Bureau of Industry and Security, US Department of Commerce.
View the presentation (pdf)
Download the audio for both presentations (mp3)

Co-sponsors

The Future of Media and What it Means to EDA Companies - CMP Q&A Event

Media is quickly changing how we do business. Come hear from one of the largest media companies what they are doing to address these changes, and what current advice they have for the EDA community.

Speaker: Paul Miller, President of CMP's Electronics Group
View the presentation (pdf)
Download the audio (mp3)

Reception Sponsor Meeting Host

Productivity Impact Luncheon: Changing the Dialogue Between Engineers and Management

June 2007- Engineers and engineering management can work together to foster improvement by having frank, substantive conversations about factors affecting engineering productivity. Long term productivity gains happen when organizations make a conscious effort to retool their engineers and reward process improvements. The event examined the factors affecting engineering productivity while presenting a video parody, MIT research, practical examples, and information about a new FSA benchmarking study.

Presentations: (A video of the entire Productivity Impact Luncheon will be available soon.)

Related Links
• "Let's change dialogue between EEs, managers. 'Smart' approach taps productivity, innovation" by Kathryn Karen, EETimes, June 4, 2007.
• "Engineers, management must break the work-harder cycle: panel" by Brian Fuller, EETimes, June 5, 2007.

Co-Producers Co-Contributors

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EDA Consortium Executive Reception at DAC Co-sponsored by EDN Worldwide and the TSMC Design Ecosystem

June 2007- This popular kick-off reception was an industry-wide welcome to DAC. The evening featured a head-to-head discussion between two industry panels - a customer panel and a vendor panel. One panel consisted of executives from companies designing advanced chips, and the other of technical executives from companies in the TSMC design ecosystem - providers of EDA design tools, libraries and IP, and design services.

Moderators:
· Ron Wilson, executive editor EDN Magazine
· Ed Sperling, editor-in-chief Electronic News

Customer Panel
· David Crohn, director of engineering, Broadcom Corporation
· Prasad Subramaniam, Ph.D., vice president, design technology, eSilicon
· Riko Radojcic, leader of Design-for-Silicon initiatives, QualComm
· James Lin, vice president of the Technology Infrastructure Group, National Semiconductor Corporation

Solutions Panel
· Mahesh Tirupattur, executive vice president, Analog Bits
· Dipesh Patel, vice president, technology, physical IP, ARM
· Kam Kittrell, general manager and vice president, Design Implementation Business Unit, Magma Design Automation
· John Chilton, senior vice president, marketing & strategic development, Synopsys
· Kuo Wu, deputy director design services marketing, TSMC

Co-sponsors




Contributing sponsors:

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2007 EDA Marketing Forum: Editorial Coverage: The Times They Are A-changing

June 2007- The EDA trade press is undergoing radical changes. We've gone from "print only" to "print and Web" and now to many instances of "Web only." New Web vehicles and tools are creating new ways of pulling news content, new ways of pushing news content, and thinner print publications. Digital news is now portable via pagers, cell phones and PDAs. The role of the press release has changed with the use of SEO (search engine optimization), podcasting, and RSS (Really Simple Syndication).

Moderator
· Scott Sandler, President and CEO, Novas
Panel
· Brian Fuller, Editor-in-Chief, EE Times
· John Furrier, CEO & Founder, PodTech Network
· David Heller, President & CEO, IBSystems
· Michael Markowitz, Dir. WW Technical Media Relations STMicroelectronics
· Michael Santarini, Sr. Editor, Electronics Design, Strategy News (EDN)

Sponsors:

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Spring Meeting: The Future of Business Models for IP - Where Are We Headed?

May 2007- This panel explores the opportunities and requirements for new business models to address an evolving market in terms of pricing and royalty structures, product differentiation, managing customization, software content, and challenges of scalability. Audio WMA

Moderator:Sanjay Srivastava, President/CEO, Denali Software
Panel Members:
· Lucio Lanza, Managing Director, Lanza techVentures
· Brian Gardner, VP IP Products, Denali Software
· Ken Tallo, Director of Design Automation, Intel UMG
· Brent Dichter, General Manager, Physical IP, ARM
· Bill Martin, Gen. Manager, IP Division, Mentor Graphics
· Michael Kaskowitz, Senior VP of Semi. IP, MOSAID
· Jack Browne, VP Marketing, MIPS



Sponsored by
&

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East Coast Meeting: What Customers Want for Hardware-Software Co-Design Tools

Brought to you by the EDA Consortium Emerging Companies Committee
Hosted by Cadence Design Systems

May 2007- Senior engineering managers, consultants, and technical leaders presented their current methodologies and suggested ideas for improvement of hardware-software co-design tools to help them address upcoming challenges. Brief presentations were followed by discussion. See EETimes article for good coverage of this event.



Welcome
:
Steve Pollock, Chairman, Emerging Companies Committee
Moderator:Rich McAndrew, President of Siliance, Inc.

Panel Members:
· Bob Supnik, VP of Engineering, SiCortex: Developing high performance/low power multiprocessor chip set (View Presentation)
· Vlad Kheyfets, Principal Engineer, Teradyne: SystemC modeling architect (View Presentation)
· Sreeni Rao, Senior Manager, Analog Devices: Specializes in chip level and software integration for complex chips for hand-held devices and cell phones (View Presentation)
· Ian Kersley, President of IPK Consulting: SystemC Expert (View Presentation)

Panel Organizer: Steve Pollock, Chairman, Emerging Companies Committee

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2007 CEO Forecast and Industry Vision

February 22, 2007- View the Video
This event was co-sponsored by Hewlett-Packard Company, and OCP-IP International Partnership, and the Network Meeting Center.

The following presentations were made on February 22, 2007 and represent the views of the speakers as of that date only. (View All Presentations)

Welcome: Norm Reini, Hewlett-Packard Company
Update: Aart de Geus, EDA Consortium Chairman (View Presentation)
Moderator:
Jay Vleeschhouwer, Merrill Lynch

CEO Panel Members:
• Aart de Geus, Synopsys, Inc.
• Michael J. Fister, Cadence Design Systems (View Presentation)
• Alan Naumann, CoWare, Inc. (View Presentation)
• Walden C. Rhines, Mentor Graphics Corporation (View Presentation)
• Scott Sandler, Novas Software, Inc. (View Presentation)

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Emerging Companies Committee Panel: Doing Business in India

Nov. 2006 - This panel discussed selling in India, offshoring technology, where to set up operations and leveraging the financial and tax benefits.Listen to Audio (MP3).


Welcome: Stephen Pollock, VP, marketing and sales, JEDA Technologies, Inc.(Presentation)
Moderator:Vic Kulkarni, President & CEO, Sequence Design. (Presentation)

Panel & Topics:
Selling in India

· Nitin Deo, VP of Marketing and Business Development, Clear Shape Technologies
Offshoring technology
· Raj Dhesikan, Director of Engineering, Sanmina-SCI
Where to set up operations
· Aurangzeb Khan, Corporate VP Marketing, Cadence Design Systems
Leveraging the financial and tax benefits

· Suresh Shanmugham, Senior Vice President, SVB Global, India

Panel Organizer:

· Stephen Pollock, VP, marketing and sales, JEDA Technologies, Inc.

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2006 Annual Dinner & Kaufman Award Presentation

October 2006 - The EDA Consortium proudly honors Robert Dutton, the father of TCAD, as the 2006 Phil Kaufman Award recipient.


If you missed it, or just want to see it again, you can view the video online.

· Welcome and opening remarks by Aart de Geus, chairman of the EDA Consortium, and chairman & CEO of Synopsys. (Presentation)
· Award presentation by Walden C. Rhines, vice-chairman of the EDA Consortium, and chairman & CEO of Mentor Graphics.
(Presentation)
· Award acceptance by Robert Dutton, Robert and Barbara Kleist professor of engineering at Stanford University and director of the Integrated Circuits Laboratory.
(Presentation)

Reception Host:Onsite Registration:

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4th Annual Hacks & Flacks Roundtable Discussion at DAC

July 2006 - Emerging Companies: What does your target audience read and how does it influence them? Read the Transcript (pdf)

Sponsored by the EDA Consortium Emerging Companies Committee, Cayenne Communication, DAC, and Business Wire.

Moderator: Erach Desai, Principal, Desaisive Technology Research
Panel:
Bob Johnson, VP Sales, Gradient Design Automation
Milan Lazich, VP Corporate Marketing, Magma Design
Philippe Magarshack, Corporate VP for R&D, STMicro
Mike Fazeli, Manager, WW Electronic Design, Texas Instruments

Spring Meeting & Election: Government Changes Impacting EDA & IP

May 2006 - Listen to Audio Recording
During this meeting, nine CEOs were elected to a two-year term on the EDA Consortium Board of Directors. See Board Announcement (pdf).

This event was sponsored by Macrovision and hosted by the Network Meeting.

Welcome: Buff Jones, Macrovision - Welcome
Update: Walden C. Rhines, Chairman, EDA Consortium, and chairman and CEO, Mentor Graphics Corp.- EDA Consortium Update

Moderator:
Mark White, White & Lee, LLP
Panel:
Larry Disenhof, Cadence Design Systems, Inc.
New Government Regulations That Impact EDA & IP
• Katy Yeager, Horn Murdock Cole
Sarbanes Oxley for Pre-Public Companies - Why You Should Care
• Kent Graham, Ernst & Young
IRC 409A Option Pricing Rules That You Need to Know
• John Macauley, Fox Technologies
Corporate Controls That Strengthen Performance

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East Coast Members Meeting: Impact of the Consumer Market on EDA and IP

Brought to you by the EDA Consortium Emerging Companies Committee
Hosted by Cadence Design Systems

May 2006- The consumer industry can be characterized as being very dynamic with huge volumes, but excruciating price trends and time to market pressures. The panel will explore the potential impact on the EDA and IP suppliers. (View All Presentations)

Welcome: Steve Pollock, Chairman, Emerging Companies Committee
Moderator:Erach Desai, Principal, DESAIsive Technology Research

Panel Members:
· Hal Barbour, CEO, CAST (View Presentation)
· John Barr, Senior VP, Buckingham Capital Management (View Presentation)
· Peter Gillingham, VP & GM, Intellectual Property Division, MOSAID (View Presentation)
· Ken Karnofsky, Marketing Director, Signal Processing and Communications,
The Mathworks (View Presentation)
· Shiv Tasker, CEO, Bluespec

Panel Organizer: Steve Pollock, Chairman, Emerging Companies Committee

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DATE 2006 Panel: Piracy - A Global Threat to EDA and IP

March 2006- It is estimated that 36% of the world’s software is pirated. With the continuing globalization of EDA software usage, IP design reuse, and technology advances that enables a worldwide virtual design network, the potential for piracy of software and IP increases. This panel will elicit and discuss the challenges facing the EDA, IP and design community as it relates to piracy, and talk about what can be done to address or mitigate the issues raised.

Moderator:
· Rich Goldman, Synopsys

Panel Members:

· Tim Holden, ARM
· Georg Herrnleben, Business Software Alliance (BSA) (View Presentation)
· Larry Disenhof, Cadence (View Presentation)
· Lynn Sweetwood, MacroVision

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2006 CEO Forecast and Industry Vision

February 2, 2006 - View the Video
This event was co-sponsored by Hewlett-Packard Company, Advanced Micro Devices, and OCP-IP International Partnership.

The following presentations were made on February 2, 2006 and represent the views of the speakers as of that date only. (View All Presentations)

Welcome: Ed Gasiorowski, AMD
Update: Walden Rhines, EDA Consortium Chairman (View Presentation)
Moderator:
Don Clark, Wall Street Journal

CEO Panel Members:
• John Bourgoin, MIPS Technologies(View Presentation)
• Aart de Geus, Synopsys
• Mike Fister, Cadence (View Presentation)
• John Kibarian, PDF Solutions (View Presentation)
• Gary Meyers, Synplicity (View Presentation)
• Wally Rhines, Mentor Graphics (View Presentation)

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EDA Industry Export Control Update

Feb. 3 . 2006, 8:30 a.m. - 10:30 a.m.See Presentations (pdf)

DIAL IN LIVE
USA Toll Free Number: 877-601-4485
From International: +1-210-839-8502
Passcode: 29888

Emerging Companies Committee Panel: Launching & Growing Your Business in Japan

Jan. 2006 -See Presentations (pdf) and listen to the Audio

Moderator:
· Alan Naumann, president and CEO, CoWare

Panel:
· Jan Goodsell, president, CoWare K.K. (Presentation)
· Jim Girand, president, Technology Strategies & Investments (Presentation)
· Makoto Abe, Japan business advisor, Japan External Trade Organization (Presentation)

Panel Organizer:

· Stephen Pollock, VP, marketing and sales, JEDA Technologies, Inc.

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